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Case Studies

The Marketing Department Built Exclusively for MSPs and Technology Companies

OMS is the outsourced marketing department built for MSPs, data centers, telecom, cybersecurity, and technology companies that need strategy, execution, lead generation, sales enablement, and measurable growth without building an internal team.

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About OMS

MSP Marketing Expertise Without the Learning Curve

OMS works exclusively with MSPs, data centers, telecom, and technology companies. That focus is a capability advantage and is not a positioning choice. It is a capability advantage. Every strategy, every campaign, and every piece of content on this page came from a team that already understands how MRR is sold, how channel programs work, and how technical buyers evaluate vendors.

$10M
channel revenue in 18 months
68
qualified leads in the first 6 months
#1
google ranking with zero paid media spend

Looking for an MSP Marketing Agency?

OMS takes a different approach. We operate as your outsourced marketing department, owning the strategy, execution, tools, content, campaigns, lead generation, sales support, and measurement under one team.

OMS Case Study Channel Marketing

How a Managed Services Provider Turned Channel Partners into $10M in Revenue

OMS served as the outsourced channel marketing partner for an MSP and generated $10 million in revenue within 18 months by activating the company's TSD and technology advisor network.

The program combined partner enablement, targeted campaigns, and pipeline tracking to convert a loosely managed advisor network into a repeatable, measurable revenue channel. Instead of treating channel as a side relationship, OMS built the infrastructure to run it like a core go to market motion.

Key Result: $10M in channel revenue in 18 months 

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OMS Case Study Marketing & Lead Gen

From Referral-Only to a Marketing Engine Producing 68 Qualified Leads

OMS built a complete outsourced marketing function for an established MSP and DaaS provider, generating 68 qualified leads and 15 new customers in the first six months after launch.

This client relied almost entirely on referrals for new business. OMS built the marketing function from the ground up, covering messaging, brand, website, and HubSpot CRM, then layered on lead generation, search and AI-optimized content, email nurture, and WebVisitID visitor identification. Every lead was tracked through pipeline and revenue, turning marketing into a measurable growth engine.

68 qualified leads, 15 new customers, 243% marketing ROI in 6 months

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OMS Case Study Dental Vertical

How One Landing Page Won the #1 Google Ranking for an Entire Vertical

OMS helped a national MSP and DaaS provider reach the #1 Google ranking for "Eaglesoft cloud hosting" using a single application specific landing page and zero paid media spend.

Rather than spreading effort across broad keywords, OMS built one page optimized specifically for how dental practices search, ask, and get answered by AI tools evaluating hosting providers. That visibility opened a national referral relationship with Eaglesoft itself, turning one page into an ongoing pipeline source.

Key Result: #1 Google ranking, zero paid spend, national referral partnership 

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Ready for a Marketing Program That Produces Revenue, Not Just Reports?

OMS becomes your marketing department. We build the strategy, execute the work, manage the tools, generate demand, support sales, and measure performance through leads, pipeline, customers, and revenue.

Talk to OMS About Your Growth Goals. Contact us today!

 

Frequently asked questions

What does OMS do?

OMS is a fully outsourced marketing department for MSPs, data centers, telecom, and technology companies. We own the strategy, execution, tools, and reporting rather than just advising on campaigns, covering messaging, website, HubSpot, content, SEO, social, email, sales enablement, and lead generation under one team that already knows the industry.

How is OMS different from a lead generation company?

Lead generation companies sell a channel. OMS runs the entire marketing function behind the leads, covering the full funnel from brand through demand generation, MQLs, pipeline, and revenue, tracked monthly through the OMS Analytics Dashboard.

How does OMS help MSPs get quality leads, not just more leads?

OMS focuses on fit and intent rather than volume, starting with ideal customer profile and target verticals, then running SEO, AEO, GEO, targeted list building, email outreach, and WebVisitID together so sales sees more of the right companies entering the pipeline, not just more names in a database.

How many clients does OMS work with at one time?

OMS intentionally keeps the client roster focused. We only take on clients where we can deliver measurable results, so every client gets an actual marketing department rather than a slice of a larger agency team.

What is a fast way to describe what OMS does?

OMS becomes your marketing department. We specialize in MSPs and technology companies, so we already understand the market, the buyer, and the recurring revenue sales model, and we track every program through pipeline and closed revenue so clients can see what marketing is actually producing.

Is OMS an MSP marketing agency?

OMS is not a traditional MSP marketing agency. We operate as your outsourced marketing department, owning strategy, execution, technology, lead generation, sales enablement, and measurement under one team.

Does OMS work with PE-backed MSPs and technology companies?

Yes. OMS supports PE-backed MSPs and technology companies with scalable marketing built for growth. We help integrate acquisitions, strengthen brand consistency, build pipeline, align marketing with sales, and provide measurable reporting tied to leads, pipeline, customers, and revenue.